Established in 2012, Goodie was founded by actors Timothy DeLaGhetto and Ricky Shucks, headquartered in Paramount, California. Goodie started off as a concept between two best friends that wanted to make & create clothes that represents who they are. A lifestyle brand that can sit in between the gap of streetwear and contemporary fashion, while delivering quality goods that is both unique and affordable. In the midst of so many clothing lines constantly seeking validation by hype and exclusivity. Tim and Rick just wanted to build upon authenticity and make clothes for any and everybody. "We wanted to create something that would resonate with people from all spectrums of individuality". This brand is about embracing who you are and not caring about what labels society may put on you. It's about being free of social norms and expectations and just living! Be yourself, to do what you like, and make you own lane! That is what Goodie wants to represent with each piece of clothing released. No trends, no rules, just quality garments for everybody to enjoy.